Nollywood actress Jemima Osunde has voiced her concerns over a growing trend in the film industry, where actors are increasingly expected to double as social media content creators in order to secure roles.
Speaking during a recent panel discussion, Osunde criticized filmmakers who prioritize an actor’s online presence over their talent.
She said: “Now, it’s as though they [filmmakers] are forcing every actor to be a social media content creator before casting them. It’s as if you must dance on the internet to get roles. Why?
“It’s like if you’re not an actor with a strong social media presence, we’re not casting you because we need you to sell our film. That shouldn’t be the actor’s job.”
Jammal Ibrahim added: “That’s where good management comes in. I’ll give you an example: I told my management that I don’t know how to dance. I’m a terrible dancer. So, a good manager would look at you and say, ‘Okay, this is your personality. How can we work with who you are to make you better?’ Not, ‘How can we push you to be everyone else?’
“If you’re doing a PR stunt for a film and you’re going to be dancing, seriously, I’m not going to be part of it, unless I feel like the dance is something I can do. I don’t want to look stupid on screen. It’s just not my personality.”
